Rochelle Marie Lee is a very much sought after hair and makeup artist living outside of Miami Florida. Rochelle needs her site to “scream” quality and creativity yet not overly push the images that show her high quality work. The goal is to make sure the viewer is aware that this was a makeup artists site as soon as the page loads. By adding images of makeup and the tools of the trade the impression is that this site isn’t about the high quality images, but the work that goes on behind the scenes to create them.